Vegan Mindset & Lifestyle Coaching
Where you might be at the moment...
Fear of missing out on the cherished family food traditions you've enjoyed for years
Social pressure and expectations to 'conform'...or you're the odd one out.
A 'perfectionist' mindset where a single slip-up makes you feel like a total failure
Not sure how to raise it with family or a partner without it becoming confrontational
Relying on willpower alone, and it keeps running out
Where you want to be...
Sitting at the table with a plate different to everyone else's — and not giving it a second thought
Confidently navigating social situations, without the internal conflict
Taking pressure off yourself and letting go of 'all or nothing' thinking
Recognising someone else's discomfort is theirs to sit with, not yours to fix
Forming habits grounded in the practical and sustainable
One-to-one coaching addressing the psychological and practical elements of going vegan in midlife - the mindset shifts, social navigation, and habit changes that make it truly sustainable and effortless.
This isn't just another meal plan.
Going vegan after 40 is rarely about the food. It's the family meals, the pressure to fit in, and the quiet guilt nobody warns you about. In this free 17-minute talk I take you through the five shifts that make it stick — what's actually going on underneath, and why willpower was never the problem.
The New Leaf Programme
The 5 Steps to going Vegan over 40 - and how New Leaf takes you through each one.
The standard rate for this programme is £1,497. The first six accepted founding members secure a place for a one-time £897.
If after your first two sessions it doesn't feel right, tell me and I'll refund you in full.
Every place on New Leaf starts with a free 15-minute call. I'll send a short questionnaire once it's booked, so I understand your situation before we speak.
Disclaimer: The New Leaf Programme provides lifestyle and habit coaching. It does not constitute medical nutritional therapy or psychological treatment for eating disorders. Counselling and coaching outcomes vary from person to person and cannot be guaranteed.
New Leaf - What's Included
The five shifts, worked through together. No meal plans, and no relying on willpower. We work through all five shifts in order, applied to your situation rather than a generic one — your family, your table, the things that actually happen to you.
Weekly one-to-one sessions (12 × 50 minutes). Every week you get fifty minutes with me. We look at how the week went, work through whatever came up socially or emotionally, and decide what you're focusing on next. Nothing off a template.
Support between sessions. The hard moments don't happen during our calls. They happen at family gatherings, work dinners and in supermarket aisles. You can message me or send a voice note on Voxer whenever something comes up, and I'll come back to you within a working day.
The Midlife Vegan Resource Pack. Tried and tested tools and techniques to deal with the awkward situations — the comment at the table, the gift you can't use, the conversation you keep putting off. Drawn from ten years of counselling practice and my own experience, so you're not trawling conflicting advice online.
1. STOP Feeling Left Out at Family Meals. START Enjoying Easy Alternatives. The hard part isn't finding the food — it's the pause when your plate arrives. We let go of the urge to 'rescue' the moment, so the focus goes back to the conversation, not your plate.
2. STOP Bowing to Pressure. START Feeling Confident. You shouldn't have to justify your choices at every gathering. We build the confidence to navigate any social situation, without the constant internal conflict of feeling like you have to conform.
3. STOP All-or-Nothing Thinking. START Taking Imperfect Action. One slip doesn't mean starting over. We look at why perfectionism is actually the biggest enemy of progress, and how knock-backs can be redefined as opportunities for fine -tuning.
4. STOP Dreading the Conversation. START Holding your Ground. Raising this with family or a partner doesn't have to end in an argument. We build the real conversations in advance, so you can hold your ground with the people who matter - their discomfort is theirs to sit with, not yours to fix.
5. STOP Doubting it'll Last. START Building Habits that Hold. Worried this is just another diet you won't stick to? We build practical, sustainable habits from day one, so this becomes how you live - not something you're constantly trying to maintain.
This service is not suitable for those experiencing a mental health crisis or at risk of harm to yourself or others. If you are in crisis, please contact the Samaritans free on 116 123, your GP, or call 999 in an emergency.
I am an Accredited Professional Member of the NCPS (National Counselling and Psychotherapy Society) and abide by their Code of Ethics in my counselling practice. Full details on how to raise a concern, for either counselling or coaching, are set out in your service agreement.
